Common Unity

This is a live brief from Briefbox.

Common Unity is a Leeds based record shop and label set up in 2004. The aim of the shop has always been to represent the thriving dance music scene in the city by supporting local artists and DJs.

The Brief
The client wanted a fresh, exciting brand identity that reflects their ethos of community, boundary-pushing music and great looking street wear. They want to attract artists and customers that share the same vision and would like to see how the new brand would work across the various aspects of their business.

The Solution
A bright, bold approach that reflects the boundary-pushing element of the store/label as well as a profile which represents youth and dance culture equally.