Sports Direct

With an active YouTube channel rich with bespoke video material, the presence of the channel itself was not making it justice and in need of a refresh, being heavy on clickbait-type visuals and poor typography.

I was brought on board on behalf of Cowshed Collective, to define a style for Sports Direct's YouTube channel in the form of a YouTube-specific brand playbook which would be utilised to refresh the look and feel of channel banners, video thumbnails and in-video graphics and overlays.